💡IDEA: I just came across this stat: the average homeowner in the U.S. has gained roughly $147,000 in equity over the last five years.

💡IDEA: Best Italian in town?

💡IDEA: This is one of the biggest stress points for homeowners in 2025. Here’s the good news: compared to just a couple of years ago, higher inventory and slightly longer market times are actually making this process easier to navigate. Homes aren’t flying off the market in a weekend the way they were, which gives both buyers and sellers a little more breathing room to plan.

With the right strategy, the juggle can work:

💡IDEA:Tax Write Off + Vacation Homes, In the Same Sentence, Curious?

The reality is that buying a second home today is more complicated than it used to be. With so many towns limiting or banning Airbnb and other short-term rentals, the old idea of “buy a place, use it when possible, rent it out, let it pay for itself” has become a lot trickier.

💡IDEA: Sometimes needs change but sub 3% interest rates are making discretionary buying and selling tricky. Helping clients work through if renovating makes sense can be a huge added value play. If you have a before and after photo of any client projects or even your own, incorporate that in.

💡Deal of the Week

Quick highlight of a standout property that feels like a steal or has unique potential. Keep it conversational and simple:

💡“Did You Know?” Stat Check

Pick a surprising or timely stat and break it down simply.

💡IDEA: Using market stats to the fullest (aka turn stats into strategy).

This data is pulled specifically for the Portland Metro, but you can easily do the same thing for your own market. Just copy/paste the section below into ChatGPT and ask it to generate the same stats + narrative for your area.

📌 PRO TIP: Want to make this even more powerful? Combine your Buyer, Seller, or Community Guide with this market update to create a quick, value-packed lead magnet. Here’s how: