She Builds Teams Intensive—
16 Weeks to Your High‑Performing Real Estate Team
This high-touch implementation program is not just another training course – it’s a guided sprint to build your dream team with you. In 16 weeks, you’ll go from doing it all yourself to leading a profitable, scalable real estate team built on solid systems, structure, and support.
We’re Not Here to Talk Theory— We’re Here to Build.
Teams are taking over, and women are leading the charge. Over two-thirds of all real estate sales now involve an agent who’s part of a team or running one. The message is clear: the lone-wolf approach isn’t the future (or even the present) of real estate success – leadership is. To thrive in this market, you need to evolve from top producer to skilled team leader.
But building a team without a roadmap is overwhelming. Maybe you’ve hired an assistant or a buyer’s agent only to end up with more work + inconsistent results. Maybe you’re still shouldering most of the work and production, and growth feels unsustainable. Most agents hire before creating structure, try ro lead without clarity, and grow without profitability – it’s a recipe for high stress + low rewards.
DOORS OPEN IN FEBRUARY
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SPACE IS LIMITED
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DOORS OPEN IN FEBRUARY • SPACE IS LIMITED •
The 8 Pillar Framework—
Your Roadmap to a Thriving Team
Great teams don’t happen by accident. They’re built intentionally, one strategic pillar at a time. Our curriculum is built around 8 Pillars of building and leading a high-performance real estate team – covering every element you need to succeed.
Here’s a quick look at the powerful foundation you’ll develop—
Team Vision + Structure
Define your mission, values, and big-picture goals. Design the right team model and org chart that aligns with your vision and revenue targets. (Build a team that serves your life, not runs it.)
Roles + Responsibilities
Identify exactly who you need on your team and what each role does. Set clear responsibilities and performance metrics for every position so everyone knows how they contribute to the bottom line.
Contracts, Compensation + Splits
Create win-win agreements that attract great talent and keep them motivated. You’ll craft a compensation plan (including commission splits, incentives, and referral structures) that rewards production while keeping your profit margins healthy. No more guessing if you’re paying too much or too little – you’ll have a model that works for everyone.
Systems + SOPs + Value Proposition
Build a cohesive, compliant brand for your team that makes an impression. We’ll refine your branding and marketing strategy to attract both clients and quality agents. From social media to community presence, you’ll position your team as the go-to choice – all while staying true to your unique mission and style.
Marketing + Branding the Team
Build a cohesive, compliant brand for your team that makes an impression. We’ll refine your branding and marketing strategy to attract both clients and quality agents. From social media to community presence, you’ll position your team as the go-to choice – all while staying true to your unique mission and style.
Training + Onboarding
Develop an onboarding process that ramps up new agents fast and a training system that continually elevates your team’s skills. With our 30-60-90 day onboarding plans and ongoing training templates, every new hire will know exactly how to succeed and feel supported from Day 1. This means faster productivity and less turnover.
Culture, Leadership + Retention
Learn how to foster a team culture that people never want to leave. You’ll develop your leadership style, communication cadence, and recognition systems to keep your team members engaged, accountable, and loyal. Become the leader people love to work with – and create an environment that naturally retains top talent.
Growth + Acillary Services
Plan for the future with intention. Whether it’s adding buyer agents, launching an ISA division, or expanding to new markets, you’ll create a sustainable growth roadmap. Learn how to layer in leverage (like assistants or specialists), identify when to expand services, and even groom leaders within your team. We’ll make sure growth happens on purpose – not by accident or out of panic.
16-WEEK COHORT
How It Works
Implementation Over Inspiration: Over four months, we’ll tackle the 8 core pillars of building a high-performing team (more on those below). Each week follows a powerful rhythm: one week you’ll join a live coaching session or workshop diving into a new pillar, and the next week you’ll put that lesson into action in your business. Every training is followed by an implementation week– so you’re not just absorbing ideas, you’re immediately executing with our support and accountability. By Week 16, you won’t just know how to build an exceptional team – you’ll have already built the foundation of one.
Personalized, High-Touch Support: This intensive is deliberately kept small and intimate, ensuring you get plenty of personal feedback and guidance. You’ll have direct access to experienced women coaches who have built their own seven-figure teams, plus a community of like-minded peers all pushing toward the same goal. We’re with you every step – coaching, answering questions, and even rolling up our sleeves to help you solve challenges in real time.
BY DESIGN
Limited Enrollment
We intentionally limit the size of each cohort to provide an ultra-supportive experience. This also means spots are limited. Our next cohort is just around the corner. Once we reach capacity, enrollment will close. If your gut is telling you that this is the right move, don’t wait and miss out. There’s nothing worse than knowing you’re ready for a change, but putting it off and losing momentum. Your future team will thank you!
What You’ll Accomplish in 16 Weeks
By the end of this program, you won’t have a binder full of “ideas to implement someday” – you’ll have tangible results and assets in your hands. Here’s a glimpse of what you will build and have ready by Week 16:
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Your entire team structure mapped out – every role defined and a compensation model that attracts winners while protecting your bottom line.
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The operational playbook for your business – standard operating procedures and workflows documented, so your team can run efficiently even when you’re not in the room.
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Both a personal and team business plan with defined production goals and profit targets, so you know exactly where you’re headed and how to get there.
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A plug-and-play training and 30-60-90 day onboarding system for every role, ensuring new team members become productive fast and stay set up for success.
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A defined leadership cadence and accountability framework that keeps your team members motivated, responsible, and aligned with your vision.
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A comprehensive marketing plan (covering branding, lead gen, and outreach) and a growth strategy for the next year – including any ancillary services or expansion plans – so you can scale intentionally without chaos.
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A suite of ready-to-use marketing materials and templates, all customized to your brand, to consistently promote your team and listings while elevating your brand image.
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Clarity on the right technology and tools for your team’s needs (and a template for your backend systems), eliminating the guesswork from choosing CRM, transaction management, communication platforms, etc.
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An entire new support system for your journey – coaches, fellow women leaders, and optional vetted virtual assistants – so you continue to have accountability and help long after the 16 weeks.
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You’ll walk away not just with assets and systems—but with a renewed sense of clarity, confidence, and leadership. You’ll finally feel like the CEO of your business, making strategic decisions with purpose and leading a team that reflects your vision and values.
Why this program is different + why it delivers.
You might be asking: “Can’t I get this from a book, a conference, or another course?” She Builds Teams Intensive isn’t an info dump or a feel-good seminar – it’s a working partnership to transform your business. Here’s what makes She Builds Teams Intensive a game-changer, unlike anything else out there—
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This program was created and is led by three active team leaders with decades of real-world experience building top real estate. (Collectively, we’ve sold over 3,000 homes and lead teams doing $300M+ a year in volume.) We’re not gurus spouting theory – we’re operators who have been in your shoes and have proven what works. When we coach you, we’re sharing battle-tested strategies from our own businesses – not textbook answers.
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We know you don’t need a bunch of abstract ideas that sound good on paper – you need actionable plans and time to execute them. That’s why this intensive is all about implementationshebuildsteams.com. Every training module is immediately followed by hands-on work. You’ll be building during the program, not afterwards. Our team is right beside you to make sure you never get stuck or left behind. By the time we wrap up, you’ve already made substantial progress – this is real ROI, not just rah-rah inspiration.
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We cover every aspect of team building – nothing is left out. From your team’s vision and structure, to recruiting and compensation, to marketing, systems, and growth strategies – you’ll master the 8 Pillars of a High-Performing Team that most courses only skim over. It’s a holistic approach that ensures all parts of your business are working in harmony. No guesswork, no “what about X?” – it’s all included.
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When you join She Builds Teams, you’re not just getting one coach – you’re getting a dream team of mentors. In addition to your three lead coaches, you’ll learn from 8 VIP guest coaches who are each specialists in their fields (hiring, branding, operations, legal, leadership, and moreshebuildsteams.com). It’s like having a panel of industry experts as your personal advisors. You get multi-faceted insights and answers, so every component of your team is guided by the best in the business.
Meet the Founders Behind
She Builds Teams
Three Perspectives. One Mission—Help You Build the Next Version of Your Business.
Kristen Cantrell— Culture Community + Connection
Podcast host, community builder, and founder of Hello Culture and Moms in Real Estate, a 40,000-member community empowering women in the industry. Kristen leads a 300-agent Real Broker network nationwide.
Known for her connection-driven leadership, she helps agents expand influence, build authentic brands, and grow through culture and collaboration. Kristen is the epitome of what’s possible when you build in community — proving that success is stronger, faster, and more fulfilling when you grow together.
@heykristencantrell
kristen@heykristencantrell.com
Rebecca Green— Systems, Profitability + Operations
34-year real estate veteran, Podcast Host, Founder of Rebecca Green + Co., and the CEO Agent Academy. A top-producing team lead in Oregon + Washington, Rebecca has sold over 1,500 homes and coached over 300 agents nationwide.
Rebecca helps agents leverage systems and operations to build scalable, profitable businesses — without sacrificing excellence, service, or the life they want to live. A fierce communicator and negotiator, she’s known for helping women find clarity, confidence, and control in every part of their business.
@rebeccagreen.co
rebecca@rebeccagreen.co
Erin Ethridge— Leadership, Performance + Growth
Team Lead of The Ethridge Team in Arizona, Erin is a 24-year real estate veteran, top 1% producer with 1,500 homes sold and $100M+ in annual production.
Known for her strength in operations and leadership, she delivers practical systems that create predictable results. Erin integrated mortgage + escrow services into her business as a diversified income approach. Her coaching style is tactical, and grounded in decades of proof that great leadership drives both profit and longevity.
@erin_ethridge_
erin@theethridgeteam.com
PROVEN LEADERSHIP WITH OVER 75 YEARS OF COMBINED EXPERIENCE
And it doesn’t stop with the core team. Our 6 VIP Guest Coaches will provide deep-dive insights on their areas of expertise throughout the program. From vision + compliance considerations when structuring your team, to advanced marketing tactics, to hiring hacks and mindset mastery – you’re getting 6 additional masterclasses as well as the core curriculum. It’s an entire brain trust dedicated to your success.
Is She Builds Teams Intensive Right for You?
This program is not a one-size-fits-all, and we intend to keep it that way. She Builds Teams Intensive is carefully designed for a specific kind of real estate professional. You’ll fit right in if:
You’re a go-getter woman in real estate
You’ve been thinking about starting a team (or have started one)
You value implementation over theory
You want a supportive, women-centered community
You’re serious about investing in your growth
On the flip side, this intensive might not be for you if you’re brand new to real estate (this is geared toward experienced agents ready for expansion), if you aren’t willing to put in the work between sessions, or if you’re looking for an overnight quick fix. We’re about real transformation – and that requires your energy and dedication.
We believe in being straightforward: She Builds Teams Intensive is an investment in the business (and life) you truly want. The full 16-week program, including 6 months of access to our private She Builds Teams membership community, and all program materials, is $5,997. We also offer an option to add on our trained VA (virtual assistant) support team to help implement tasks for you during the program – think of it as getting extra hands to ensure nothing stands in your way.
Consider this: even one good hire or one optimized system can easily return that investment to you through increased commissions or saved time. And you’re going to gain dozens of such hires, systems, and strategies. In other words, the ROI isn’t just theory – it’s built into the program. Our goal is that by the time you’re done, your team is generating significantly more income and running far more efficiently, paying dividends long after the 16 weeks are over.