Build a Profitable, Scalable, Aligned
Real Estate Team
Join our 2-hour masterclass for women agents ready to lead with clarity, structure, and purpose.
RESERVE YOUR SEAT
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RESERVE YOUR SEAT •
What You’ll Learn
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Use our proven foundation to make smarter decisions about hiring, compensation, systems, leadership, and scale — so you can stop second-guessing and start leading with clarity.
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Design an organizational model that aligns with your goals and tells you exactly who to hire (and when).
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set clear responsibilities and create win-win commission splits that attract top talent while keeping your profit margins healthy.
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Streamline your operations with proven processes so your business runs efficiently, even as you scale.
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Build an environment that attracts quality agents and clients, fosters collaboration, and keeps your team members engaged for the long run.
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Scale your team intentionally without burning out, by adding leverage, expanding services, and growing your leadership capacity.
Inside the Masterclass:
The 8-Pillar Framework
For two hours, we’ll dive deep into our proven 8-Pillar Framework for building a high-performance team. No theory-heavy fluff – just battle-tested strategies developed from decades of real-world experience. You’ll get the exact systems, templates, and leadership tactics we use in our own businesses. Take a look at what we’ll cover, pillar by pillar.
Team Vision + Structure
Clarify your big-picture goals, choose the right team model, and design a business that aligns with both profit and lifestyle. Build a team structure that supports growth without unnecessary complexity.
Roles + Responsibilities
Define each role so it either drives revenue or protects it. Establish clear responsibilities, accountability metrics, and leadership lanes to keep everyone focused and performing at their best.
Contracts, Compensation + Splits
Learn how to build win-win agreements and compensation models that attract top talent, retain them long-term, and keep your margins healthy. There are so many models that work, and just as many that don’t.
Systems + SOPs + Value Proposition
Create repeatable processes that make scaling possible. We’ll show you how to document and streamline your workflows (SOPs) and define the unique value proposition your team offers to agents and clients – so you can deliver consistent, standout service as you grow.
Marketing + Branding the Team
Create a unified, compliant, and memorable brand. You’ll learn how to market your team effectively, strengthen your online presence, and attract agents and clients who align with your mission.
Training + Onboarding
Great teams start with great onboarding. Get our 30-60-90 day onboarding framework and learn how to create a training system that empowers every new team member to ramp up quickly and succeed, right from day one.
Culture, Leadership + Retention
Learn how to lead with clarity, communication, and recognition. We’ll guide you in creating a team culture that people love to be a part of – one that encourages collaboration, loyalty, and long-term retention.
Growth + Acillary Services
Growth isn’t just about adding bodies; it’s about scaling smart. Find out how to layer in support roles, develop new leaders, and implement expansion strategies that ensure your business grows intentionally, not reactively.
FIVE EXCLUSIVE TOOLS
What Every Attendee Will Receive—
Each resource is designed to help you apply what you learn immediately — turning insight into implementation the moment the masterclass ends.
Business Plan Handbook
Your step-by-step guide to aligning structure, profit, and purpose. This interactive workbook helps you define your production goals, identify profit gaps, and map the structure that supports the business and life you want to build.
100-Point Week Tracker
The productivity framework top producers swear by. This simple system gamifies focus and consistency so you spend time on the activities that truly move your business forward — not just the ones that keep you busy.
Team Handbook Quick-Start Guide
The hiring and leadership foundation every team needs. Clarify roles, expectations, and accountability so every team member knows how they contribute to your vision — and how success is measured.
Leadership Communication Pack
Templates for the real conversations that shape team success — from recruiting and onboarding to performance feedback and tough accountability talks. This workbook will help you lead with clarity, confidence, and empathy, turning meetings + conversations into opportunities for growth and connection.
Tech Stack Checklist
Our curated list of must-have tools that streamline communication, operations, and marketing. Know exactly which systems to keep, cut, and integrate for maximum efficiency and profit.
If you’re ready to move from production to purpose-driven leadership—this session is for you.
This masterclass is for women in real estate who are ready to start a team the right way, refine structure and profitability, scale without burnout, and lead through community rather than competition.
Three Perspectives. One Mission. To Help You Build the Next Version of Your Business.
Meet the Coaches Behind She Builds Teams
Kristen Cantrell— Culture Community + Connection
Podcast host, community builder, and founder of Hello Culture and Moms in Real Estate, a 40,000-member community empowering women in the industry. Kristen leads a 300-agent Real Broker network nationwide.
Known for her connection-driven leadership, she helps agents expand influence, build authentic brands, and grow through culture and collaboration. Kristen is the epitome of what’s possible when you build in community — proving that success is stronger, faster, and more fulfilling when you grow together.
@heykristencantrell
kristen@heykristencantrell.com
Rebecca Green— Systems, Profitability + Operations
34-year real estate veteran, Podcast Host, Founder of Rebecca Green + Co., and the CEO Agent Academy. A top-producing team lead in Oregon + Washington, Rebecca has sold over 1,500 homes and coached over 300 agents nationwide.
Rebecca helps agents leverage systems and operations to build scalable, profitable businesses — without sacrificing excellence, service, or the life they want to live. A fierce communicator and negotiator, she’s known for helping women find clarity, confidence, and control in every part of their business.
@rebeccagreen.co
rebecca@rebeccagreen.co
Erin Ethridge— Leadership, Performance + Growth
Team Lead of The Ethridge Team in Arizona, Erin is a 24-year real estate veteran, top 1% producer with 1,500 homes sold and $100M+ in annual production.
Known for her strength in operations and leadership, she delivers practical systems that create predictable results. Erin integrated mortgage + escrow services into her business as a diversified income approach. Her coaching style is tactical, and grounded in decades of proof that great leadership drives both profit and longevity.
@erin_ethridge_
erin@theethridgeteam.com
WHEN WOMEN BUILD, THEY BUILD DIFFERENTLY
Building, running + growing a team can be overwhelming. We know because we’ve been there! This 2-hour training experience was designed for women in real estate who want to lead stronger, simpler, more scalable, profitable teams. The 8 Pillar Framework powers networks of over 400 agents—walk away with the clarity and tools to build your own high-producing team without sacrificing your life.
She Builds Teams Masterclass
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Both — whether you’re building your first team or refining an existing one, the framework meets you where you are.
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Perfect. This class helps experienced leaders identify inefficiencies, increase margins, and strengthen accountability — using the same 8-Pillar Framework we apply to $200M in annual production.
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It’s built for women in real estate who want to start a team or refine an existing team. It’s for team leads that want to scale without burnout, and lead through community rather than competition.
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Register anyway — you’ll get the replay and bonuses within 24 hours.
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Yes. Replay available for 24-hours from the time they are delivered to you.