RESERVE YOUR SEAT
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LIVE ON NOVEMBER 7th
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$97
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RESERVE YOUR SEAT • LIVE ON NOVEMBER 7th • $97 •
Build or Refine a Team That’s More Profitable, More Aligned + More Scalable
Have you ever wanted to be a fly on the wall inside a top-performing real estate team? You’re in the right place. In this exclusive 2-hour masterclass, Kristen Cantrell, Rebecca Green, and Erin Ethridge — three industry leaders producing over $200M annually and leading a network of hundreds of agents — are pulling back the curtain on exactly what makes their businesses successful.
WHAT YOU’LL LEARN
8 Pillars Behind Every Profitable, High-Performing Team
Building a thriving real estate business doesn’t happen by accident — it happens by design.
Our 8-Pillar Framework is the foundation behind every scalable, profitable team we’ve built and coached.
In this masterclass, you’ll learn how each pillar works together to create the structure, systems, and leadership you need to grow — sustainably and confidently.
Team Vision + Structure
Clarify your goals, define your team model, and design a business that aligns with both profit and lifestyle. You’ll see how to build a structure that supports growth — without overcomplicating operations.
Team Roles + Responsibilities
Every role should drive revenue or protect it. We’ll show you how to define clear responsibilities, accountability metrics, and leadership lanes that keep your team focused and high-performing.
Contracts, Compensation + Splits
Learn how to build win-win agreements and compensation models that attract top talent, retain them long-term, and keep your margins healthy. There are so many models work + just as many that don’t.
Systems + SOPs + Value Proposition
Scaling happens when processes become repeatable. You’ll discover how to document and streamline your workflows — and define the unique value your team delivers to both agents and clients.
Marketing + Branding the Team
Create a unified, compliant, and memorable brand. You’ll learn how to market your team effectively, strengthen your online presence, and attract agents and clients who align with your mission.
Training + Onboarding
A strong team starts with strong onboarding. We’ll introduce our 30/60/90-day framework and teach you how to create a training system that empowers every new team member to succeed.
Culture, Leadership + Retention
Great culture doesn’t happen by accident — it’s built through leadership.
You’ll learn how to communicate with clarity, recognize contribution, and build a culture that people never want to leave.
Ongoing Growth + Support
Growth isn’t just about adding agents; it’s about scaling smart. You’ll see how to add leverage layers, leadership roles, and expansion strategies that ensure your business grows intentionally, not reactively.
If you’re ready to move from production to purpose-driven leadership—this session is for you.
This masterclass is for women in real estate who are ready to start a team the right way, refine structure and profitability, scale without burnout, and lead through community rather than competition.
Meet the Coaches Behind She Builds Teams
Three Perspectives. One Mission. To Help You Build the Next Version of Your Business.
Kristen Cantrell— Culture Community + Connection
Podcast host, community builder, and founder of Hello Culture and Moms in Real Estate, a 40,000-member community empowering women in the industry. Kristen leads a 300-agent Real Broker network nationwide.
Known for her connection-driven leadership, she helps agents expand influence, build authentic brands, and grow through culture and collaboration. Kristen is the epitome of what’s possible when you build in community — proving that success is stronger, faster, and more fulfilling when you grow together.
@heykristencantrell
kristen@heykristencantrell.com
Rebecca Green— Systems, Profitability + Operations
34-year real estate veteran, Podcast Host, Founder of Rebecca Green + Co., and the CEO Agent Academy. A top-producing team lead in Oregon + Washington, Rebecca has sold over 1,500 homes and coached over 300 agents nationwide.
Rebecca helps agents leverage systems and operations to build scalable, profitable businesses — without sacrificing excellence, service, or the life they want to live. A fierce communicator and negotiator, she’s known for helping women find clarity, confidence, and control in every part of their business.
@rebeccagreen.co
rebecca@rebeccagreen.co
Erin Ethridge— Leadership, Performance + Growth
Team Lead of The Ethridge Team in Arizona, Erin is a 24-year real estate veteran, top 1% producer with 1,500 homes sold and $100M+ in annual production.
Known for her strength in operations and leadership, she delivers practical systems that create predictable results. Erin integrated mortgage + escrow services into her business as a diversified income approach. Her coaching style is tactical, and grounded in decades of proof that great leadership drives both profit and longevity.
@erin_ethridge_
erin@theethridgeteam.com
FIVE EXCLUSIVE TOOLS
What Every Attendee Will Receive—
Each resource is designed to help you apply what you learn immediately — turning insight into implementation the moment the masterclass ends.
Business Plan Handbook
Your step-by-step guide to aligning structure, profit, and purpose. This interactive workbook helps you define your production goals, identify profit gaps, and map the structure that supports the business and life you want to build.
100-Point Week Tracker
The productivity framework top producers swear by. This simple system gamifies focus and consistency so you spend time on the activities that truly move your business forward — not just the ones that keep you busy.
Team Handbook Quick-Start Guide
The hiring and leadership foundation every team needs. Clarify roles, expectations, and accountability so every team member knows how they contribute to your vision — and how success is measured.
Leadership Communication Pack
Templates for the real conversations that shape team success — from recruiting and onboarding to performance feedback and tough accountability talks. This workbook will help you lead with clarity, confidence, and empathy, turning meetings + conversations into opportunities for growth and connection.
Tech Stack Checklist
Our curated list of must-have tools that streamline communication, operations, and marketing. Know exactly which systems to keep, cut, and integrate for maximum efficiency and profit.
Everything You Need to Know Before You Save Your Seat—
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Both — whether you’re building your first team or refining an existing one, the framework meets you where you are.
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Perfect. This class helps experienced leaders identify inefficiencies, increase margins, and strengthen accountability — using the same 8-Pillar Framework we apply to $200M in annual production.
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It’s built for women in real estate who want to start a team or refine an existing team. It’s for team leads that want to scale without burnout, and lead through community rather than competition.
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Register anyway — you’ll get the replay and bonuses within 24 hours.
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Yes. Replay available for 24-hours from the time they are delivered to you.
WHEN WOMEN BUILD, THEY BUILD DIFFERENTLY
This 2-hour training experience was designed for women in real estate who want to lead stronger, simpler, more scalable, profitable teams.
Join Kristen Cantrell, Rebecca Green, and Erin Ethridge on November 7 to learn the 8 Pillars that power networks of over 400 agents—walk away with the clarity and tools to build your own high-producing team without sacrificing your life.