Meet the Coaches Behind She Builds Teams
Three Perspectives. One Mission. To Help You Build the Next Version of Your Business.
Kristen Cantrell— Culture Community + Connection
Podcast host, community builder, and founder of Hello Culture and Moms in Real Estate, a 40,000-member community empowering women in the industry. Kristen leads a 300-agent Real Broker network nationwide.
Known for her connection-driven leadership, she helps agents expand influence, build authentic brands, and grow through culture and collaboration. Kristen is the epitome of what’s possible when you build in community — proving that success is stronger, faster, and more fulfilling when you grow together.
@heykristencantrell
kristen@heykristencantrell.com
Rebecca Green— Systems, Profitability + Operations
34-year real estate veteran, Podcast Host, Founder of Rebecca Green + Co., and the CEO Agent Academy. A top-producing team lead in Oregon + Washington, Rebecca has sold over 1,500 homes and coached over 300 agents nationwide.
Rebecca helps agents leverage systems and operations to build scalable, profitable businesses — without sacrificing excellence, service, or the life they want to live. A fierce communicator and negotiator, she’s known for helping women find clarity, confidence, and control in every part of their business.
@rebeccagreen.co
rebecca@rebeccagreen.co
Erin Ethridge— Leadership, Performance + Growth
Team Lead of The Ethridge Team in Arizona, Erin is a 24-year real estate veteran, top 1% producer with 1,500 homes sold and $100M+ in annual production.
Known for her strength in operations and leadership, she delivers practical systems that create predictable results. Erin integrated mortgage + escrow services into her business as a diversified income approach. Her coaching style is tactical, and grounded in decades of proof that great leadership drives both profit and longevity.
@erin_ethridge_
erin@theethridgeteam.com
HERE’S WHAT AGENTS ARE SAYING