🏡 Neighborhood Expert – Social Media Playbook

Welcome to Your 🏡 Neighborhood Expert Playbook

This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.

We’ve broken everything down into five categories so you can rotate through without sounding repetitive:

• Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.

• Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.

• Education + Authority – Teach, guide, and position yourself as the trusted go-to.

• Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.

• Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.

Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.

The goal here is clarity and connection.

Every set mixes prompts that show what you know, who you serve, and what’s happening locally, so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.

🏡 Neighborhood Expert – 90 Prompts

Local Market + Housing (20 prompts)

1. Here’s what $$$ gets you in [NEIGHBORHOOD], right now.

2. If I were buying in [NEIGHBORHOOD], this is the exact home I’d snag today.

3. Top 3 reasons homes sell so quickly in [NEIGHBORHOOD].

4. If you love [ARCHITECTURAL STYLE], you’ll find plenty in [NEIGHBORHOOD].

5. Here’s why buyers are choosing [NEIGHBORHOOD] over [NEIGHBORHOOD B].

6. The biggest mistake buyers make when shopping in [NEIGHBORHOOD].

7. Here’s what you need to know before listing in [NEIGHBORHOOD].

8. If I were a first-time buyer, this is the [NEIGHBORHOOD] I’d target.

9. Average home price in [NEIGHBORHOOD] vs. [NEIGHBORHOOD B] — which would you pick?

10. If I wanted new construction in [CITY], this is the community I’d check out.

11. Why [NEIGHBORHOOD] is a dream for families looking for space.

12. The most underrated street in [NEIGHBORHOOD] (locals know what I’m talking about).

13. If you want [FEATURE: big backyards, walkability, views], [NEIGHBORHOOD] is your spot.

14. Buyers in [CITY] always ask me about [NEIGHBORHOOD]. Here’s why.

15. The top 3 home styles you’ll see in [NEIGHBORHOOD].

16. Here’s what $500K, $750K, and $1M look like in [NEIGHBORHOOD].

17. The pros + cons of living in [NEIGHBORHOOD].

18. What I wish more sellers in [NEIGHBORHOOD] knew before listing.

19. If you want [SCHOOL DISTRICT], this is the [NEIGHBORHOOD] you need to check out.

20. Here’s how quickly homes are selling in [NEIGHBORHOOD] this month.

Lifestyle + Local Vibes (20 prompts)

1. If I lived in [NEIGHBORHOOD], here’s how I’d spend my Saturday.

2. The best coffee shop in [NEIGHBORHOOD] (fight me on this one).

3. POV: You live in [NEIGHBORHOOD]. This is your morning routine.

4. The best parks + trails in [NEIGHBORHOOD].

5. If you’ve got kids, you’ll love [PARK/PLAYGROUND] in [NEIGHBORHOOD].

6. Here’s where locals in [NEIGHBORHOOD] go for date night.

7. If I had friends visiting, this is where I’d take them in [NEIGHBORHOOD].

8. Walkability score in [NEIGHBORHOOD]? Let’s talk about it.

9. If you want a neighborhood with farmers markets + local vibes, [NEIGHBORHOOD] is it.

10. The annual event in [NEIGHBORHOOD] nobody misses.

11. If I wanted a Saturday morning filled with community, this is where I’d go.

12. Best-kept secret in [NEIGHBORHOOD]? [LOCAL GEM].

13. If you’re a foodie, you’ll love these [NEIGHBORHOOD] restaurants.

14. Dog parents — [NEIGHBORHOOD] is perfect for you. Here’s why.

15. Sunday in [NEIGHBORHOOD] looks like this 👉 [describe].

16. Local business spotlight: [FEATURE A BUSINESS].

17. Favorite happy hour in [NEIGHBORHOOD]? [YOUR PICK].

18. Here’s why [NEIGHBORHOOD] feels like a small town inside a big city.

19. If I had one day to live like a [NEIGHBORHOOD] local, here’s what I’d do.

20. Why I fell in love with [NEIGHBORHOOD].

Education + Authority (20 prompts)

1. The #1 question I get about [NEIGHBORHOOD].

2. Here’s what makes [NEIGHBORHOOD] schools so popular.

3. The real difference between [NEIGHBORHOOD] and [NEIGHBORHOOD B].

4. Why appraisals in [NEIGHBORHOOD] can be tricky (and how I help my clients).

5. How to choose the right [NEIGHBORHOOD] if you’re moving to [CITY].

6. The HOA rules in [NEIGHBORHOOD] you need to know about.

7. 3 reasons [NEIGHBORHOOD] holds long-term value.

8. Why [NEIGHBORHOOD] is a smart buy in 2025.

9. If you’re moving to [CITY], here’s why [NEIGHBORHOOD] should be on your radar.

10. Biggest myth about [NEIGHBORHOOD]? Let’s bust it.

11. Here’s how I helped my clients win a bidding war in [NEIGHBORHOOD].

12. The commute from [NEIGHBORHOOD] to [CITY CENTER] — worth it?

13. Here’s how property taxes work in [NEIGHBORHOOD].

14. If you’re relocating to [CITY], this is the first neighborhood I’d show you.

15. Here’s what investors love about [NEIGHBORHOOD].

16. Is [NEIGHBORHOOD] overhyped? Let’s talk about it.

17. The future of [NEIGHBORHOOD] real estate — what I see coming.

18. Here’s why [NEIGHBORHOOD] is so competitive for buyers.

19. 3 things you didn’t know about [NEIGHBORHOOD].

20. The biggest shift I’ve seen in [NEIGHBORHOOD] over the past 5 years.

Storytelling + Personal Brand (20 prompts)

1. Why I became obsessed with [NEIGHBORHOOD].

2. My first deal in [NEIGHBORHOOD] taught me this…

3. Here’s how I took my client from DM to keys in [NEIGHBORHOOD].

4. The home that made me fall in love with [NEIGHBORHOOD].

5. A funny behind-the-scenes moment from a showing in [NEIGHBORHOOD].

6. If you know me, you know I never shut up about [NEIGHBORHOOD]. Here’s why.

7. Here’s the exact text I got from my client after closing in [NEIGHBORHOOD].

8. A mistake I made early on in [NEIGHBORHOOD] (and what I learned).

9. The most beautiful home I’ve ever toured in [NEIGHBORHOOD].

10. A seller success story from [NEIGHBORHOOD].

11. What my buyers loved most about moving to [NEIGHBORHOOD].

12. Why this [NEIGHBORHOOD] listing meant so much to me.

13. If you know [NEIGHBORHOOD], you’ll get this inside joke: [local quirk].

14. A behind-the-scenes from staging in [NEIGHBORHOOD].

15. This [NEIGHBORHOOD] client testimonial made me cry.

16. The first time I walked into [NEIGHBORHOOD], I knew it was special.

17. If you’ve worked with me in [NEIGHBORHOOD], you know I love [LOCAL DETAIL].

18. My favorite memory from an open house in [NEIGHBORHOOD].

19. Why I’ll always recommend [NEIGHBORHOOD] to my clients.

20. What I learned about myself selling homes in [NEIGHBORHOOD].

Engagement + Fun Content (10 prompts)

1. Which would you pick in [NEIGHBORHOOD]: Modern loft or classic bungalow? (poll)

2. Guess the price: This [NEIGHBORHOOD] home got multiple offers.

3. Ask me anything about living in [NEIGHBORHOOD].

4. If you could live anywhere in [NEIGHBORHOOD], which street would you choose?

5. Hot take: [NEIGHBORHOOD] is the best part of [CITY]. Agree or disagree?

6. How obsessed are you with this [NEIGHBORHOOD] kitchen? (slider)

7. Pop quiz: How many homes sold in [NEIGHBORHOOD] last month?

8. Would you rather: Walkable neighborhood or big backyard in [CITY]?

9. What’s your favorite spot in [NEIGHBORHOOD]? Drop it below.

10. If you live in [NEIGHBORHOOD], describe it in one word.

📌BONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!