🥇First-Time Homebuyer Specialist– Social Media Playbook

Welcome to Your 🥇First-Time Homebuyer Specialist Playbook

This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.

We’ve broken everything down into five categories so you can rotate through without sounding repetitive:

• Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.

• Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.

• Education + Authority – Teach, guide, and position yourself as the trusted go-to.

• Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.

• Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.

Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.

The goal here is clarity and connection.

Every set mixes prompts that show what you know, who you serve, and what’s happening locally, so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.

🥇First-Time Homebuyer Specialist– 90 Prompts

Local Market + Housing (20 prompts)

1. Buying your first home in [CITY]? Here’s where to start.

2. What $$$ actually gets you for a starter home in [CITY].

3. If I were buying my very first home in [CITY, STATE], this is the one I’d snag.

4. The top 3 neighborhoods for first-time buyers in [CITY].

5. If I wanted affordability + walkability, this is the [CITY] neighborhood I’d pick.

6. What $350K vs. $500K vs. $750K looks like for first-time buyers in [CITY].

7. Here’s the starter home I’d buy today in [CITY].

8. First-time buyers love [NEIGHBORHOOD]. Here’s why.

9. What you really get for your money as a first-time buyer in [CITY].

10. Why condos can be a great option for first-time buyers in [CITY].

11. If I wanted a yard and space to grow, this is where I’d look in [CITY].

12. The most underrated neighborhood in [CITY] for first-time buyers.

13. Here’s why townhomes are so popular with first-time buyers in [CITY].

14. If I were a first-time buyer, this is the floor plan I’d want.

15. Why starter homes are moving fast in [CITY] right now.

16. Top 3 things to consider when buying your first home in [CITY].

17. The difference between what you get in [CITY] vs. [SUBURB] for first-time buyers.

18. The best communities for new construction starter homes in [CITY].

19. What first-time buyers love about [NEIGHBORHOOD].

20. If I wanted a starter home close to downtown [CITY], this is what I’d buy.

Lifestyle + Local Vibes (20 prompts)

1. Buying your first home in [CITY]? Here’s how to spend your first Saturday there.

2. The best coffee shop to celebrate buying your first home in [CITY].

3. POV: You just closed on your first home in [CITY]. Here’s your move-in weekend.

4. The best date-night spot for first-time buyers in [NEIGHBORHOOD].

5. Where my first-time buyers love to hang out in [CITY].

6. Why first-time buyers love the vibe in [NEIGHBORHOOD].

7. If I were celebrating my first home in [CITY], this is where I’d go.

8. Weekend vibes: life after buying your first home in [CITY].

9. The #1 reason first-time buyers choose [NEIGHBORHOOD].

10. If I wanted my first home in a community-oriented neighborhood, this is where I’d look.

11. How my clients spend their first weekend in [CITY] after buying.

12. Here’s where locals recommend going after buying your first home in [CITY].

13. First-time buyers always ask me about walkability in [NEIGHBORHOOD].

14. The best parks for new homeowners in [CITY].

15. If I were a first-time buyer in [CITY], this is how I’d explore the neighborhood.

16. The best hidden gem restaurants near starter-home communities in [CITY].

17. Here’s why [CITY] is perfect for first-time buyers looking for lifestyle + affordability.

18. If you’re a foodie buying your first home, this is the [CITY] neighborhood you’ll love.

19. What living like a local looks like for first-time buyers in [CITY].

20. Why my first-time buyers always rave about [NEIGHBORHOOD].

Education + Authority (20 prompts)

1. The biggest mistake first-time homebuyers in [CITY] make.

2. The #1 question I get from first-time buyers in [CITY].

3. Here’s how much down payment you really need in [CITY].

4. The truth about first-time homebuyer loan programs in [CITY].

5. The 5 steps to buying your first home in [CITY].

6. Why first-time buyers should always get pre-approved before shopping.

7. How to win as a first-time buyer in a competitive market like [CITY].

8. The top 3 myths about buying your first home in [CITY].

9. Why renting in [CITY] might cost you more than owning.

10. The difference between FHA, VA, and conventional loans for first-time buyers.

11. How to budget for your first home in [CITY].

12. What to avoid buying before closing on your first home.

13. Here’s why first-time buyers shouldn’t skip the inspection.

14. What I wish every first-time buyer knew before house hunting.

15. How long it actually takes to buy your first home in [CITY].

16. The costs first-time buyers forget to budget for.

17. Why having the right agent matters more for first-time buyers.

18. How I help first-time buyers go from “Where do I start?” to “Keys in hand.”

19. Here’s how to know if you’re ready to buy your first home in [CITY].

20. The biggest win I’ve seen for a first-time buyer this year.

Storytelling + Personal Brand (20 prompts)

1. How I helped my client go from renting to owning in [CITY].

2. Why working with first-time buyers is one of my favorite things.

3. The text my client sent me when they closed on their first home.

4. A funny behind-the-scenes story from a showing with first-time buyers.

5. The first first-time buyer I ever worked with taught me this lesson…

6. What my first-time buyers love most about owning in [CITY].

7. The smile on my client’s face when they got the keys to their first home.

8. A testimonial from one of my favorite first-time buyers.

9. The most memorable first-time buyer closing I’ve ever had.

10. Why I’m passionate about helping people buy their first home.

11. What I learned from my own first home purchase.

12. A behind-the-scenes look at a first-time buyer consultation.

13. The moment my client realized they could actually afford their first home.

14. How one client went from “I’ll never qualify” to homeowner in [CITY].

15. Why I’ll always fight hard for my first-time buyers.

16. A story about the first home I ever bought — and what I wish I knew.

17. Why first-time buyers are some of the most rewarding clients to work with.

18. How I helped a couple go from Instagram DM to first home in [CITY].

19. The nerves and excitement I see on closing day for first-time buyers.

20. Why helping first-time buyers keeps me inspired in real estate.

Engagement + Fun Content (10 prompts)

1. Would you rather: starter condo in the city or single-family in the suburbs?

2. Guess the price: This [CITY] starter home.

3. Ask me anything about buying your first home.

4. Poll: What’s scarier — saving for a down payment or moving boxes?

5. Hot take: Owning is easier than renting in [CITY]. Agree or disagree?

6. Slider: How obsessed are you with this cozy starter kitchen?

7. Quiz: How many homes does the average first-time buyer see before buying?

8. Poll: If you could buy your first home anywhere in [CITY], where would it be?

9. Ask box: What’s your #1 question about buying your first home?

10. Describe your dream first home in one word.

📌BONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!