💰 Investor Specialist– Social Media Playbook

Welcome to Your💰 Investor Specialist Playbook

This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.

We’ve broken everything down into five categories so you can rotate through without sounding repetitive:

• Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.

• Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.

• Education + Authority – Teach, guide, and position yourself as the trusted go-to.

• Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.

• Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.

Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.

The goal here is clarity and connection.

Every set mixes prompts that show what you know, who you serve, and what’s happening locally, so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.

💰 Investor Specialist– 90 Prompts

Local Market + Housing (20 prompts)

1. Here’s what $$$ gets you for an investment property in [CITY].

2. If I were investing in [CITY], this is the neighborhood I’d target.

3. The top 3 neighborhoods in [CITY] investors love right now.

4. If I wanted short-term rental income in [CITY], this is where I’d buy.

5. What a duplex costs in [CITY] vs. [SUBURB].

6. Why [CITY] is an underrated investor market.

7. If I wanted long-term appreciation, here’s where I’d look in [CITY].

8. What $500K looks like for investors in [CITY].

9. Why multi-family properties in [CITY] are so popular right now.

10. If I were buying a flip in [CITY], this is the property I’d grab.

11. The top 3 cash flow neighborhoods in [CITY].

12. Why investors are leaving [OTHER CITY] for [CITY].

13. What rental rates look like in [CITY] right now.

14. If I wanted a turnkey rental in [CITY], this is where I’d find it.

15. Why condos can (or can’t) make sense for investors in [CITY].

16. What my investor clients love about [NEIGHBORHOOD].

17. Here’s how [CITY] compares to [CITY B] for rental returns.

18. Why new construction in [CITY] can be an investor’s best move.

19. The most investor-friendly neighborhoods in [CITY].

20. If I wanted steady cash flow in [CITY], this is the home I’d buy.

Lifestyle + Local Vibes (20 prompts)

1. POV: You own a rental in [CITY]. Here’s your cash flow weekend.

2. The best coffee shop for working landlords in [CITY].

3. If I were managing properties in [CITY], this is the community I’d live in.

4. Why my investors love the lifestyle in [CITY].

5. If you’re running short-term rentals, this [CITY] neighborhood is gold.

6. Where I’d buy if I wanted Airbnb potential in [CITY].

7. The best “walk-to” neighborhoods for furnished rentals in [CITY].

8. Investors love [CITY] for the lifestyle + demand. Here’s why.

9. If I wanted to combine lifestyle + ROI, this is where I’d buy in [CITY].

10. The hidden-gem neighborhoods in [CITY] for investors.

11. Here’s why renters love [CITY] neighborhoods like [NEIGHBORHOOD].

12. The vibe in [CITY] that keeps tenants renewing leases.

13. Why young professionals want to rent in [CITY].

14. If I were setting up a mid-term rental, here’s the [CITY] spot I’d pick.

15. Top 3 renter hot-spots in [CITY].

16. Why students keep [CITY] rental demand high.

17. What attracts tenants most in [CITY] neighborhoods.

18. If I wanted a rental that stays full year-round, I’d buy in [CITY].

19. Why families love renting in [CITY] communities.

20. How lifestyle demand keeps investors winning in [CITY].

Education + Authority (20 prompts)

1. The #1 mistake new investors make in [CITY].

2. What you need to know before buying your first investment property.

3. Why cash flow vs. appreciation matters in [CITY].

4. The biggest myth about investing in real estate.

5. How to analyze a deal in [CITY].

6. Here’s how to calculate cap rate on your first property.

7. Why some investors lose money in [CITY] (and how to avoid it).

8. The best financing options for first-time investors.

9. How to know if a property is a good deal in [CITY].

10. The truth about short-term rentals in [CITY].

11. Why multi-family properties are a smart play right now.

12. How to scale from 1 rental to 5 in [CITY].

13. The difference between cash flow and cash drain.

14. How I guide clients through their first investment purchase.

15. Why property management is the secret weapon for investors.

16. The #1 question I get from investors in [CITY].

17. The tax benefits investors love most about [CITY].

18. How long it takes to see returns on your first rental.

19. Why investing in [CITY] is different from other markets.

20. 3 things you need to know before buying a duplex in [CITY].

Storytelling + Personal Brand (20 prompts)

1. How I helped my client buy their first rental in [CITY].

2. Why working with investors is one of my favorite things.

3. The text I got from my client after their first Airbnb booking.

4. How one client turned their starter home into their first rental.

5. Why I love helping investors scale their portfolios.

6. The first investor client I ever worked with taught me this lesson…

7. How I helped a client go from one door to five in [CITY].

8. Why [NEIGHBORHOOD] was the perfect investment for my client.

9. The moment my investor client realized their cash flow potential.

10. A funny behind-the-scenes moment at a property showing.

11. The biggest win one of my investor clients had this year.

12. A testimonial from an investor I worked with in [CITY].

13. Why I’m passionate about helping people create passive income.

14. What I learned from helping my last investor client in [CITY].

15. The property that made me fall in love with investing.

16. How my client flipped a home in [CITY] and doubled their ROI.

17. Why I’ll always fight for my investor clients to get the right deal.

18. A memorable multi-family closing story.

19. How I helped an investor navigate a tricky deal in [CITY].

20. Why working with investors changed how I view real estate.

Engagement + Fun Content (10 prompts)

1. Would you rather: flip a property or hold a rental long-term?

2. Guess the price: This duplex in [CITY].

3. Ask me anything about investing in [CITY].

4. Poll: What’s more important — cash flow or appreciation?

5. Hot take: Real estate beats the stock market. Agree or disagree?

6. Slider: How obsessed are you with this investor-friendly property?

7. Quiz: How many units does it take to hit financial freedom?

8. Poll: Would you Airbnb or long-term rent your investment property?

9. Ask box: What’s your biggest question about investing in real estate?

10. Describe your dream investment property in one word.

📌BONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!