🪧 Listing Agent Specialist– Social Media Playbook

Welcome to Your 🪧 Listing Agent Specialist Playbook

This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.

We’ve broken everything down into five categories so you can rotate through without sounding repetitive:

• Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.

• Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.

• Education + Authority – Teach, guide, and position yourself as the trusted go-to.

• Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.

• Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.

Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.

The goal here is clarity and connection.

Every set mixes prompts that show what you know, who you serve, and what’s happening locally, so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.

🪧 Listing Agent Specialist– 90 Prompts

Local Market + Housing (20 prompts)

1. Thinking about selling in [CITY]? Here’s the #1 thing you need to know right now.

2. If I were selling my home in [CITY], this is exactly how I’d prep it.

3. Here’s what buyers are loving (and hating) in [CITY] homes right now.

4. The real reason some homes in [CITY] sell fast and others don’t.

5. If you list in [CITY] this spring, here’s what you can expect.

6. The top 3 updates that help homes sell faster in [CITY].

7. Here’s what $500K–$700K listings look like in [CITY].

8. Why buyers compete hardest in [NEIGHBORHOOD].

9. The difference between overpricing vs. pricing right in [CITY].

10. If I were listing in [CITY], this is the stager I’d call.

11. Why curb appeal matters more in [CITY] than sellers realize.

12. The biggest factor that makes homes fly off the market in [CITY].

13. Here’s what days-on-market looks like in [CITY] right now.

14. The hidden-gem neighborhood where listings go under contract fast.

15. What buyers pay attention to most at showings in [CITY].

16. Here’s what $1M+ listings are really like in [CITY].

17. If I were listing in [CITY], this is the marketing plan I’d use.

18. Why pre-list inspections can save sellers money in [CITY].

19. Here’s why buyers are obsessed with [CITY] right now.

20. The 3 features buyers in [CITY] are fighting for.

Lifestyle + Local Vibes (20 prompts)

1. Here’s why people love living in [CITY] — and why buyers are paying attention.

2. If I listed a home in [NEIGHBORHOOD], this is how I’d highlight the lifestyle.

3. What makes [CITY] neighborhoods so attractive to buyers.

4. The best “move-in-ready” communities in [CITY].

5. Why families love buying in [NEIGHBORHOOD].

6. Here’s what makes [CITY] a dream for buyers right now.

7. If I were selling in [CITY], here’s how I’d market the location.

8. Why buyers fall in love with [NEIGHBORHOOD].

9. The vibe in [CITY] that sells homes faster than anything else.

10. POV: You list your home in [CITY]. This is how buyers will see it.

11. The top local features buyers rave about when house-hunting in [CITY].

12. If I wanted to sell lifestyle (not just a house), this is what I’d highlight.

13. Why community amenities make all the difference in listings.

14. The “walkable lifestyle” in [CITY] buyers pay a premium for.

15. How I’d market a listing in [CITY] to out-of-town buyers.

16. Why schools in [CITY] help homes sell faster.

17. If I were listing a home with [FEATURE: pool, view, acreage], here’s how I’d showcase it.

18. What I love highlighting most when listing in [CITY].

19. Why small-town charm in [CITY] makes buyers compete.

20. If you’re selling in [CITY], here’s how to highlight the neighborhood.

Education + Authority (20 prompts)

1. The #1 mistake sellers make when listing in [CITY].

2. Why pricing right from the start matters most.

3. How to know if you’re really ready to list your home in [CITY].

4. Here’s how professional photos can make or break your sale.

5. What I tell every seller before hitting the MLS.

6. The biggest myth about selling your home in [CITY].

7. How to choose the right agent to list in [CITY].

8. What staging does for homes in [CITY] (spoiler: it’s huge).

9. The 3 most common questions I get from sellers in [CITY].

10. What to expect when you sell in [CITY] in 2025.

11. Why listing in spring isn’t always the best move.

12. How to prep your home for showings in [CITY].

13. Why timing matters when you’re selling in [CITY].

14. What buyers in [CITY] are really looking for right now.

15. How to avoid leaving money on the table when selling.

16. Why multiple offers aren’t always the best offers.

17. How to market your home so it stands out in [CITY].

18. The hidden costs of selling your home.

19. The biggest win I’ve had for a seller in [CITY].

20. What I wish more sellers knew about the process.

Storytelling + Personal Brand (20 prompts)

1. How I helped my clients get multiple offers in [CITY] in 3 days.

2. Why I love helping sellers move on to their next chapter.

3. The most memorable listing I’ve ever had in [CITY].

4. A funny behind-the-scenes from a listing photoshoot.

5. Why this [CITY] listing meant so much to me personally.

6. The text my seller client sent me after we closed.

7. A testimonial from one of my favorite sellers in [CITY].

8. The first listing I ever sold taught me this lesson…

9. Why helping sellers has changed how I approach real estate.

10. A moment I’ll never forget from a seller consultation.

11. How I helped a client prep their home and sell over asking.

12. Why I’m passionate about showcasing homes at their best.

13. The listing that made me fall in love with marketing.

14. A seller story that still inspires me.

15. Why I’ll always go the extra mile for my sellers.

16. How I staged this [CITY] home to get top dollar.

17. A seller who went from nervous to thrilled in just 30 days.

18. The biggest “wow” moment from a listing showing.

19. Why I’ll never forget selling that home in [NEIGHBORHOOD].

20. How marketing a home in [CITY] keeps me creative.

Engagement + Fun Content (10 prompts)

1. Would you rather: list your home as-is or renovate first?

2. Guess the price: This [CITY] listing just hit the market.

3. Poll: What sells faster — updated kitchens or big backyards?

4. Ask me anything about selling your home.

5. Hot take: Pricing low can actually get you more money. Agree or disagree?

6. Slider: How obsessed are you with this staged living room?

7. Quiz: How many days do you think this [CITY] home took to sell?

8. Poll: What matters more to you — location or upgrades?

9. Ask box: What’s your #1 question about selling your home?

10. Describe your dream listing in one word.

📌BONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!