✈️ Relocation Specialist– Social Media Playbook

Welcome to Your ✈️ Relocation Specialist Playbook

This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.

We’ve broken everything down into five categories so you can rotate through without sounding repetitive:

• Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.

• Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.

• Education + Authority – Teach, guide, and position yourself as the trusted go-to.

• Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.

• Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.

Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.

The goal here is clarity and connection.

Every set mixes prompts that show what you know, who you serve, and what’s happening locally, so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.

✈️ Relocation Specialist– 90 Prompts

Local Market + Housing (20 prompts)

1. Here’s what $$$ gets you in [CITY, STATE] and why it’s a relocation dream.

2. If I were relocating to [CITY, STATE], this is definitely a neighborhood I’d check out.

3. What price gets you a dream home in [CITY, STATE]? Here are 5 examples.

4. If I wanted a semi-modern custom new build in [CITY], this is the exact house I’d buy.

5. Relocating to [CITY]? This custom home just hit the market and is perfect for your family.

6. If I was relocating and wanted a walkable neighborhood, here’s what I’d check out.

7. Moving to [CITY] and want something with land instead of a neighborhood? Start here.

8. Top three neighborhoods to consider if you’re moving to [CITY].

9. If you’re relocating and want new construction, here are a few of my favorite builders.

10. Here’s what $500K, $750K, and $1M look like in [CITY].

11. Relocating from [CITY A] to [CITY B]? Here’s how I help clients through the transition.

12. Why my clients relocating from [CITY] to [CITY] fell in love with this home.

13. If I were relocating in a year, these are the communities I’d keep on my radar.

14. Why so many people are moving from [CITY] to [CITY] right now.

15. Here’s why buyers relocating to [CITY] love [NEIGHBORHOOD].

16. What you’ll find in the hidden-gem neighborhoods of [CITY].

17. If I was relocating to [CITY] tomorrow, this is the exact home I’d buy.

18. Here’s how quickly homes are moving in [CITY] for out-of-state buyers.

19. Why relocating families love [CITY] for space + schools.

20. The real reason buyers are choosing [CITY] for their relocation.

Lifestyle + Local Vibes (20 prompts)

1. If you’re new to [CITY], here’s your weekend itinerary to feel like a local fast.

2. Just moved to [CITY]? Here’s how to spend your first 48 hours.

3. Relocating to [CITY]? This is your perfect first weekend game plan — restaurants, neighborhoods, parks, everything.

4. Once you relocate, this is the perfect restaurant for date night.

5. If I was relocating, here’s the pizza/bakery/date night spot I’d hit first.

6. Living like a local in [CITY] — here’s what’s happening this month.

7. The annual event in [CITY] newcomers fall in love with.

8. If I wanted to feel connected quickly, this is the local spot I’d go.

9. Here’s why [CITY] feels like home right away.

10. What life in [CITY] looks like after relocating.

11. The best park in [CITY] for families new to town.

12. My family’s favorite weekend spot in [CITY].

13. Why people relocating to [CITY] love [NEIGHBORHOOD]’s lifestyle.

14. If you’re a foodie relocating to [CITY], here’s where you’ll eat first.

15. Here’s how to live like a local in your first week in [CITY].

16. If you’re relocating, here’s where to find community fast.

17. Why moving to [CITY] doesn’t mean giving up convenience.

18. Relocating to [CITY]? Here’s where to celebrate your first night.

19. If you’re new in town, this is the first festival I’d take you to.

20. The small businesses that make [CITY] feel like home.

Education + Authority (20 prompts)

1. Moving to [CITY, STATE] in the next 30 days? Here’s what to do first.

2. If you’re moving to [CITY] in a year, here’s what you need to do right now.

3. The #1 mistake people make when relocating to [CITY].

4. Why timing matters when relocating to [CITY].

5. How I guide clients relocating from out of state.

6. The most common questions I get from relocation buyers.

7. Why pre-approval is so important for relocating buyers.

8. How to compare schools when relocating to [CITY].

9. If you’re moving for work, here’s how to time your home search.

10. What every out-of-state buyer needs to know about [CITY].

11. How to choose the right neighborhood when you’re new to town.

12. The biggest myth about relocating to [CITY].

13. Why renting first can (sometimes) be smart when relocating.

14. How to make your relocation stress-free.

15. What I wish every relocation buyer knew before moving.

16. Why virtual tours matter for relocation clients.

17. How to handle selling + relocating at the same time.

18. The costs of relocating that most people forget.

19. Why it’s important to hire a relocation-specialist agent.

20. The biggest win I’ve had for a relocation client this year.

Storytelling + Personal Brand (20 prompts)

1. How I helped my client relocate from [CITY A] to [CITY B].

2. The DM that turned into a relocation client + a new home.

3. A relocation success story I’ll never forget.

4. What my relocation client texted me after closing.

5. Why I love working with relocation buyers.

6. The first relocation client I ever helped taught me this lesson.

7. Why helping families relocate is one of my favorite things.

8. How one family found their perfect home after relocating here.

9. A funny moment from a relocation showing day.

10. What surprised my relocation clients most about [CITY].

11. The best part of handing keys to a relocation client.

12. A testimonial from one of my favorite relocation families.

13. The home that made my relocation clients fall in love with [CITY].

14. How I helped a client relocate on a super tight timeline.

15. What I learned from my last relocation client.

16. Why relocation closings are some of the most rewarding.

17. How one relocation client became a lifelong friend.

18. The biggest challenge we overcame during a relocation.

19. Why I’ll always advocate for relocation clients.

20. How I’ve built my business around helping relocations.

Engagement + Fun Content (10 prompts)

1. Alexa, I’m ready to leave [CITY]. Show me homes in [CITY].

2. Poll: Would you move to a new city for the perfect house?

3. Quiz: How many offers do you think this relocation listing got?

4. Slider: How obsessed are you with this relocation dream kitchen?

5. Ask me anything about relocating to [CITY].

6. Poll: Which would you choose — downtown loft or suburban retreat in [CITY]?

7. What’s your #1 question about moving to [CITY]? (ask box)

8. If you moved to [CITY], what’s the first restaurant you’d try?

9. Drop your favorite thing about living in [CITY].

10. Describe your dream relocation destination in one word.

📌BONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!