🏢Downsizing + Multi-Generational Living – Social Media Playbook
Welcome to Your 🏢Downsizing + Multi-Generational Living Playbook
This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.
We’ve broken everything down into five categories so you can rotate through without sounding repetitive:
Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.
Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.
Education + Authority – Teach, guide, and position yourself as the trusted go-to.
Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.
Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.
Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.
The goal here is clarity and connection.
Every set mixes prompts that show what you know, who you serve, and what’s happening locall,y so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.
🏢Downsizing + Multi-Generational Living– 90 Prompts
Local Market + Housing (20 prompts)
Thinking about downsizing in [CITY, STATE]? Here’s where I’d start.
What $$$ gets you if you right-size in [CITY].
If I were moving in with family in [CITY], this is the perfect floor plan I’d buy.
Top 3 neighborhoods in [CITY] for downsizing without giving up lifestyle.
Multi-gen living in [CITY]? Here’s what to look for in a home.
Why [NEIGHBORHOOD] is perfect for downsizers looking for a lock-and-leave lifestyle.
If you want space for grandma and the teens, this is the [CITY] neighborhood I’d pick.
Here’s exactly how I helped a client sell their big home and move into a perfect right-size condo in [CITY].
What a $500K home looks like for downsizers in [CITY].
If I was downsizing in [CITY], this is the exact house I’d buy.
The pros + cons of downsizing in [CITY].
Top communities in [CITY] for single-level living.
Why downsizers love new construction in [CITY].
If you want multi-gen living options, these are the best builders in [CITY].
My favorite neighborhoods for multi-gen homes in [CITY, STATE].
Here’s how I helped a family find space for three generations under one roof in [CITY].
If I wanted a one-level with a low-maintenance yard in [CITY], this is where I’d look.
What $700K gets you for a multi-gen home in [CITY].
The hidden-gem neighborhoods in [CITY] for downsizing.
Why single-story homes are in such high demand in [CITY].
Lifestyle + Local Vibes (20 prompts)
If I were downsizing in [CITY], here’s how I’d spend my Saturday.
Downsizing doesn’t mean downsizing your lifestyle — here’s what I mean.
Multi-gen living in [CITY] — here’s how one family makes it work.
My favorite low-maintenance neighborhoods for lock-and-leave living.
If you’re downsizing, this is the perfect community to plug into in [CITY].
Walkable communities in [CITY] that are perfect for downsizers.
Why [CITY] is such a great place to retire.
The best parks + walking trails near downsizer-friendly communities in [CITY].
If I were living with my parents and kids, here’s the floor plan I’d choose.
Multi-gen living doesn’t have to be stressful — here’s how to create space for everyone.
The best small-town feel neighborhoods in [CITY] for people looking to right-size.
If you want a lock-and-leave lifestyle, here’s the [CITY] community I’d check out.
Why active adults love [NEIGHBORHOOD].
If you want community amenities without the upkeep, here’s where to look.
The perfect patio home in [CITY]? This one’s my pick.
Why moving in with family has been such a positive shift for many of my clients.
Here’s what everyday life looks like in [CITY] if you downsize.
What I love about the small, friendly neighborhoods in [CITY].
The neighborhood that feels like one big family in [CITY].
What I’d want in a downsizer home — and where I’d find it in [CITY].
Education + Authority (20 prompts)
The biggest mistake people make when downsizing in [CITY].
What to do with your stuff when you’re moving from 3,000 sq. ft. to 1,500 sq. ft.
How to know if multi-gen living is right for your family.
3 things downsizers need to consider before buying in [CITY].
Why single-level homes in [CITY] go fast — and how to compete.
What to prioritize when right-sizing in [CITY].
Why downsizing is actually an upgrade for many of my clients.
Here’s how I guide clients through selling + downsizing at the same time.
The #1 question I get from clients considering multi-gen living.
What my downsizing clients wish they had known sooner.
How to budget for downsizing in [CITY, STATE].
Here’s why downsizing can actually save you thousands a year.
3 features every multi-gen home should have.
If you’re downsizing, here’s how to avoid buyer’s remorse.
Why downsizing is about lifestyle, not just square footage.
How to choose the right neighborhood in [CITY] if you’re downsizing.
The emotional side of downsizing — and how I help clients through it.
Downsizing in 2025? Here’s what you need to know about [CITY’s] market.
The real costs of staying in a too-big house.
What I learned helping my last client downsize in [CITY].
Storytelling + Personal Brand (20 prompts)
How I helped a family downsize and move closer to their grandkids in [CITY].
Why downsizing is one of my favorite client journeys to be part of.
My most memorable downsizing client story.
The emotional moment when my client handed over the keys to their longtime family home.
What I learned from my own family’s downsizing journey.
The first downsizer client I ever worked with taught me this lesson…
Helping families move in together — the best part of my job.
The text my client sent me after finding their perfect one-level home.
Why I’m passionate about helping people right-size.
A behind-the-scenes look at helping a family find a multi-gen home.
The client who went from overwhelmed with “stuff” to thriving in a new space.
A funny moment during a showing with a downsizing couple.
Why I’ll never forget the couple who downsized to travel more.
My client’s testimonial after finding their dream downsizer home in [CITY].
The smile on my client’s face when they realized downsizing was the best decision.
Why I love showing multi-gen homes in [CITY].
The unique challenges I’ve learned to navigate for downsizing clients.
The most beautiful downsizer home I’ve ever sold in [CITY].
If you’ve ever thought about downsizing, here’s my personal advice.
Why helping downsizers has changed the way I think about real estate.
Engagement + Fun Content (10 prompts)
Would you rather: downsize to a condo or a single-level home? (poll)
Guess the price: This perfect downsizer home in [CITY].
Ask me anything about downsizing or multi-gen living.
What would you keep if you had to downsize tomorrow?
Which one’s your dream: Multi-gen compound or right-sized cottage?
Downsizing hot take: Smaller spaces can mean bigger lives. Agree or disagree?
How many boxes do you think it takes to move a downsizing family? (quiz)
Slider: How obsessed are you with this low-maintenance patio home?
What’s your #1 fear about downsizing? (ask box)
Describe your dream downsizer home in one word.
đź“ŚBONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!
