🌳 Small Town Expert (Leaving the City) – Social Media Playbook
Welcome to Your 🌳 Small Town Expert Playbook
This playbook is designed to give you 90 ready-to-use prompts that take the guesswork out of creating content. We will weave these all into the monthly Social Media Calendar, but seeing 90 prompts for your target market all in one place should help you clarify your messaging and mission.
We’ve broken everything down into five categories so you can rotate through without sounding repetitive:
Market + Housing – Show your expertise with pricing, trends, and what buyers/sellers need to know.
Lifestyle + Local Vibes – Highlight what it’s really like to live in your city, town, or neighborhood.
Education + Authority – Teach, guide, and position yourself as the trusted go-to.
Storytelling + Personal Brand – Share client wins, your journey, and the “why” behind what you do.
Engagement + Fun – Polls, quizzes, and interactive posts to get your audience talking.
Each prompt is written in the same style you saw in the Relocation example — short, scroll-stopping, keyword-rich, and easy to adapt for reels, carousels, or captions.
The goal here is clarity and connection.
Every set mixes prompts that show what you know, who you serve, and what’s happening locall,y so your content always feels fresh, intentional, and on-brand — without you having to reinvent the wheel.
🌳 Small Town Expert (Leaving the City)— 90 Prompts
Local Market + Housing (20 prompts)
Leaving [BIG CITY]? Here’s what $$$ gets you in [SMALL TOWN].
If I were moving from [CITY] to [TOWN], this is the home I’d buy.
Here’s the biggest difference between [CITY] and [TOWN] home prices.
If I wanted acreage and peace, I’d move here 👉 [TOWN].
Here’s why buyers are leaving [CITY] for [TOWN].
What $500K looks like in [TOWN] compared to [CITY].
The top 3 small towns outside [CITY] worth considering.
Why this [TOWN] neighborhood is perfect for families leaving the city.
Here’s what a modern farmhouse in [TOWN] costs vs. a condo in [CITY].
If you want new construction but not city prices, [TOWN] is your answer.
The biggest misconception about moving to [SMALL TOWN].
Buyers from [CITY] always ask me this about [TOWN] real estate.
What I’d buy if I wanted rental income in [SMALL TOWN].
Why small towns like [TOWN] are holding long-term value.
If you’re relocating to [TOWN], these are the top 3 neighborhoods I’d show you.
Here’s how property taxes in [TOWN] compare to [CITY].
If I wanted a weekend retreat outside [CITY], this is the small town I’d pick.
The pros + cons of leaving the city for [TOWN].
If you need more space for less, here’s why [TOWN] makes sense.
What the commute from [TOWN] to [CITY] really looks like.
Lifestyle + Local Vibes (20 prompts)
If I lived in [TOWN], here’s how I’d spend my Saturday.
The best coffee shop in [TOWN] (locals know).
If I left [CITY] for [TOWN], this is my perfect weekend itinerary.
POV: You’re living in [TOWN]. Here’s your new normal.
3 reasons families love living in [TOWN].
The annual festival in [TOWN] you won’t want to miss.
Here’s why I love the small-town vibe of [TOWN].
If I wanted outdoor adventure close to home, [TOWN] would be my pick.
Why [TOWN] feels like a tight-knit community.
The best restaurants in [TOWN] — my top 3.
If I wanted to slow down life, [TOWN] is where I’d go.
What locals do for fun on a Friday night in [TOWN].
Here’s why [TOWN] feels like home the moment you arrive.
The best park in [TOWN] for families.
If I wanted peace + quiet but close to the city, [TOWN] would be it.
My favorite hidden gem in [TOWN].
If you’re moving from [CITY], here’s what life in [TOWN] looks like.
The small-town tradition in [TOWN] I love the most.
Here’s why [TOWN] has become so popular with people leaving [CITY].
The first thing you’ll notice about [TOWN] when you move here.
Education + Authority (20 prompts)
The biggest mistake people make when moving from [CITY] to [TOWN].
What you need to know before buying in [SMALL TOWN].
Why utilities + services in [TOWN] are different from [CITY].
What first-time small-town buyers don’t expect.
How I help clients transition from city living to small-town living.
The #1 question I get from people moving to [TOWN].
Why homes in [TOWN] are selling so quickly right now.
What my last clients learned about moving from [CITY] to [TOWN].
If you’re considering a move, here’s how [CITY] vs. [TOWN] compare.
What buyers from [CITY] love most about [TOWN].
Here’s how schools in [TOWN] stack up to [CITY].
The top 3 things to know before leaving [CITY] for [TOWN].
Why living in [TOWN] is more affordable than you think.
The #1 feature my clients want when moving to [TOWN].
Why [TOWN] is perfect for remote workers.
How to decide which small town outside [CITY] is right for you.
The biggest culture shock when leaving [CITY] for [TOWN].
Why now is the perfect time to buy in [TOWN].
How long it really takes to adjust to small-town living.
What I learned helping my clients leave [CITY] for [TOWN].
Storytelling + Personal Brand (20 prompts)
The first time I helped a client leave [CITY] for [TOWN], here’s what happened.
Why I’ll never forget my clients who traded city life for acreage in [TOWN].
How I helped a family sell their condo in [CITY] and buy a farm in [TOWN].
What my last client texted me after moving to [TOWN].
Why helping people move to [SMALL TOWN] is one of my favorite things to do.
The moment my client realized [TOWN] was the right move for them.
Here’s what surprised me most about working in [TOWN].
How one family created their dream life after leaving [CITY].
Why I became passionate about small-town living.
A funny behind-the-scenes showing story in [TOWN].
What my client loved most about their new life in [TOWN].
How [TOWN] reminded me why I love real estate.
The smile on my client’s face when they saw their [TOWN] backyard.
The most beautiful small-town property I’ve sold in [TOWN].
Why [TOWN] is so special to me personally.
The first small-town listing I ever sold taught me this lesson…
A testimonial from my clients who left [CITY] for [TOWN].
How [TOWN] changed the way I think about “home.”
Why I’ll always recommend [TOWN] for the right client.
The biggest reward of helping clients move to [SMALL TOWN].
Engagement + Fun Content (10 prompts)
Would you rather: live in [CITY] with a condo or [TOWN] with acreage?
Guess the price: This [TOWN] home with [FEATURE].
Ask me anything about small-town living.
Which one’s your dream: [CITY] skyline or [TOWN] sunset?
Hot take: Small-town life > city hustle. Agree or disagree?
Slider: How obsessed are you with this [TOWN] farmhouse kitchen?
Poll: Would you trade 30-minute commutes for small-town peace?
What’s your #1 fear about leaving [CITY] for [TOWN]?
Drop your favorite small town near [CITY] below.
If you could describe small-town life in one word, what would it be?
đź“ŚBONUS: These 90 prompts can be reused over and over in your marketing efforts! Watch for the content that performs the best, make a few small tweaks, and repost. The compound interest of doing this work in yur messaging and staying consistent with it, will pay off!
