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Things to Understand About Selling in This Market

Post Idea: The market has shifted. It’s good to set expectations.

Getting fewer showings than expected? That’s not a sign of failure—it’s a shift in the market.

We’re no longer in the frenzy. We’re in the filter. Some homes are selling quickly and in certain areas we are seeing multiple offers BUT in general….

The market is slower. Not dead, not broken—just different. More listings mean more choices for buyers and more competition for sellers. It’s a return to reality after years of chaos.

The “official” numbers say homes are sitting 60–90 days, but what they don’t show is the behind-the-scenes reset. Cancelled listings. Price drops. Agents being swapped out. That all hides the actual timeline.

Sellers are starting to rethink. Some are stepping back. Others are doubling down with better prep, clearer messaging, and intentional pricing.

Meanwhile, buyers are taking their time. They’re weighing options, negotiating harder, and not rushing into anything.

And honestly? That’s not bad news—it’s just different math.

Selling now is all about execution. Precision. Positioning. You have to earn the offer.

Yes, homes are still closing every day. But if you want to be one of them, don’t just list it. Launch it.

This market rewards sellers who are serious, strategic, and fully dialed in.

📝 Instructions:

A 3-10 second b-roll of a house or a neighborhood would work for this. This can all be done right in the IG app. You can add the post idea text right on top and then add the bullet points to the caption.

📌Here is a post you can use as-is or for inspiration.

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July 15

Mini Market Insight

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July 17

What Not to Miss in [Your Town/City]