💡POST IDEA: The best parks + trails in [NEIGHBORHOOD].

📝INSTRUCTIONS: Option 1: Multiple Images → Video (using apps like InStories, Temply, or Canva)

1. Collect 4–6 images of local parks/trails in [NEIGHBORHOOD] (your own photos or stock).

2. Upload into InStories/Temply:
   – Choose a clean, minimal template.
   – Set each image to display for 2–3 seconds.
   – Add text overlays with each park/trail name + 1 quick feature (e.g., “Dog-friendly,” “Sunset views,” “Easy loop hike”).

3. Add transitions for a smooth flow (simple fades or slides work best).

4. Final slide: “Living in [NEIGHBORHOOD] = outdoor lifestyle 🌿” with a CTA like “Follow for more [CITY] neighborhood guides.”

💡POST IDEA: Top 3 reasons homes sell so quickly in [NEIGHBORHOOD].

📝INSTRUCTIONS: Slides / Carousel Breakdown- here are a few options

Slide 2 – Reason 1: Demand
➡️ Talk about why buyers want to live here.
Examples: school district, walkability, job hubs, lifestyle, outdoor amenities, etc.

Slide 3 – Reason 2: Inventory
➡️ Homes are limited in number, which creates urgency.
Examples: “Only X homes listed this month” or “When one hits the market, it’s gone in days.”

Slide 4 – Reason 3: Value
➡️ Buyers see homes here as a smart investment.
Examples: “Strong appreciation rates,” “Lower property taxes compared to nearby areas,” or “Neighborhood amenities add value.”

Slide 5 – Bonus Tip (Optional)
📊 Share a quick stat: “Average days on market in [NEIGHBORHOOD] is just X compared to Y citywide.”

💡POST IDEA: How to Pick the Right Team to Make Your Homeownership Dream Happen

A few text changes and it could be relevant for any niche.

How to Pick the Right Team to Make Your Homeownership Dream Happen

Buying a home—whether it’s your first or your fifth—is a big deal. Like, huge. And having the right people by your side can make the process smooth, exciting, and way less overwhelming. So, how do you find the dream team to help you find your dream home? Let’s break it down:

✨ Post Idea: Explain a simple, bite-sized real estate stat or trend in your area that impacts buyers or sellers.

📝 Instructions:

• Use a 3-10 second video clip

• Right in IG add a few sentence overlay relating to whatever stat you want to highlight such as—
  
  "Did you know home prices in [city/neighborhood] have 👇🏻

✨ Post Idea: Share a go-to app, website, or service that makes life easier in your city (e.g., a home services app, school district resource).

✨ Post Idea:

Behind the scenes, because we do so much more than show houses!

📝 Instructions:

• Film yourself casually talking to the camera, keeping it under 90 seconds for a behind the scenes look at your day

• Or just add photos from your week or month directly into a Reel template in IG

💡POST IDEA:
Winning at— fill in the blank. Stick to your niche. Here are some ideas of what that could be:

• Starting a pickleball league in your neighborhood

• Building a walking community in your town

• Selling your home for top dollar in [YOUR CITY + STATE]

• Purchasing new construction in [YOUR CITY + STATE]

• Living in a small town

• Buying an acreage property

• Moving to the country from [YOUR CITY + STATE]

💡POST IDEA: Could this be the most underrated neighborhood in [CITY, STATE]? Niche down…..highlight a specific neighborhood in your market.

📝INSTRUCTIONS: Use a video of a recent listing or shoot a quick video with your phone of a neigborhood you love. In the caption tell the story of why this part of town is so special.

💡POST IDEA: If I were looking to live in NE Portland, this is a neighborhood I'd check out.

📝INSTRUCTIONS: When creating a neighborhood spotlight post, don’t just say ‘this is a great area.’ Give people something useful.

💡POST IDEA: You can make this at any price point. This is a great filler to use repeatedly.

📝INSTRUCTIONS: Be sure to post it to stories and include a link to your website listing properties at the price point that you are targeting.

💡IDEA: Pick out a busines in your niche market to promote. This one is also great for an email to your sphere-

Header: "A Local Gem You Need to Know About"

Body: Explain what you love about this spot, make it easy for readers to get more info. Tag the business. Make sure you have the location in the caption…..Irvington hot spot, Milwaukie favorite, etc.

💡POST IDEA: Grab one idea. Use something that has happened to you recently out in the wild.

1. The One Thing You Should Never Do Before _______
   Trust me, skipping this step could be a disaster.

2. A Quick Hack to ______ That Only Takes 3 Minutes
   You won’t believe how much of a difference it makes.

3. Want to Learn How to ______? Start With These Essentials
   The right foundation can make all the difference.

✨ Post Idea: Share a photo or video of a little-known spot in your local area—a coffee shop, park, boutique, or trail. Highlight what makes it special and why people should visit.

💡POST IDEA: Avoid These Common Mistakes When Selling Your Home In [YOUR CITY + STATE]
Share a carousel with images of common staging mistakes vs. ideal staging examples or talk about overpricing and why it never works, use data from a recent CMA you created.