💡POST IDEA: If I Were Looking For New Construction In….
When you write this type of post, think like a buyer who is brand new to the process. Don’t just post a photo of a model home. Cover the things buyers don’t know they need to know.
Your framework:
Start with the hook
“If I were looking for new construction in [insert city/neighborhood], here’s what I’d be paying attention to…”Cover the key decision points buyers overlook
Builder reputation (track record, reviews, build quality)
Warranty and what it covers
Incentives being offered (rate buy-downs, upgrades, closing cost credits)
HOA dues + rules (especially in new communities)
Future development plans in the area (schools, commercial, traffic patterns)
Add buyer-specific context
Who new construction might be a fit for (low maintenance, energy efficiency, modern floor plans)
What trade-offs they should expect (longer timelines, landscaping not mature, limited negotiation compared to resale)
Close with guidance
Position yourself as the one who knows the nuances and can help them navigate it, instead of them just walking into a model home without representation.
📝EXAMPLE:
If I were looking for new construction in Portland, here’s what I’d be watching closely:
🏗️ Which builders have the best reputation for quality + service
📑 What the warranty actually covers (spoiler: they’re not all the same)
💰 Incentives like rate buy-downs or free upgrades that can save thousands
🏡 HOA dues + what’s planned for the community as it grows
Because new construction isn’t just about picking a shiny kitchen in a model home—it’s about making sure you know what you’re signing up for and how to protect your investment.
That’s where having an agent in your corner makes all the difference.