July 2025 Newsletter —Market Snapshot

💡IDEA
Market data generally performs well for us, but it's best when accompanied by an explanation of its implications for someone looking to buy, sell, or invest.

Below is a Portland Market Snapshot (June 2025). If you’re in Portland, easy to copy and paste. If not, easy to swap the data with local information. Use CHAT GPT to help!

You’ll find the content for the Market Report section of a newsletter for July below. Some agents like to send this as a stand-alone email, which works great. Others like to include it in a longer form email—also great.

📌PRO TIP: Repurpose. A condensed version of this is great as a social media post. A quick video is an easy IG Reel to make.

---

Lots of conversation about market conditions right now. Let’s break it down.

We’re not in a ‘bad’ market—you’re seeing more homes available and less frenzied competition, BUT strangely, our team is still seeing multiple offers on certain homes. Believe it or not, we believe there is a win-win situation here: buyers have more choice, sellers are still benefiting from climbing home values. With the number of active listings increasing month-over-month, this could change at some point making it a smart choice to sell sooner rather than later.

The secret to success is no different now than any other market—strategy. Whether you’re buying or selling, knowing how to read this more balanced landscape is key.

Portland Metro Snapshot (June 2025)
Active listings: ~6,700 homes, up 13.7% from last month and 33.3% year-over-year
New listings are trending higher—though they dipped slightly after a busy spring
Homes are staying on the market longer: ~39 days on average (up ~19% YoY), with 69% selling within 30 days
Under/over asking sales: ~40% of homes sold above asking; 39% sold below; ~21% at asking price (SIDE-NOTE: I love this as a social media post)

National Snapshot (June 2025)
Active U.S. listings rose 28.9% YoY—second month over 1 million—and at a post-pandemic high
That’s about 1,082,520 homes sitting on the market, BUT still ~13% below pre-pandemic norms
Inventory has grown 20 straight months—home shoppers are slowly gaining leverage
Nationwide home values continue to grow—even if more slowly—remaining above last year’s record highs
In 41 of the 50 largest U.S. metros, prices are still up year-over-year

What this means for you—

Sellers: There’s more competition than last year, so price it right, stage it + present it strategically—well-priced homes are still moving and are still competitive. The Portland Metro Market is still considered to be “neutral to slightly seller-favored”—more choices for buyers, but motivated sellers remain.

Buyers: You’re not competing in a frenzy. More listings and time to decide mean better negotiation opportunity.

This is not a “perfect market”, but no market is!