Build a Profitable, Aligned, Scalable
Team in 16-Weeks
This team-building intensive is for women ready to lead with confidence, hire the right people, and turn their sales success into a thriving, sustainable team— one built on structure, systems, and strong leadership.
3,000+ homes sold | 75+ years combined experience | $200M+ annual team volume
The industry has shifted — the agents who win are the ones who learn to lead.
To thrive in this new landscape, structure and leadership are key – which is exactly what She Builds Teams provides.
Nearly 70% of all real estate sales today are closed by agents who are part of a team or lead one. Teams aren’t the future — they’re the present. And women are leading the way.
But most agents don’t start with a blueprint. They hire before creating structure. They lead without clarity. They grow—but not sustainably, because most of their income comes from their own transactions.
She Builds Teams exists to change that — giving you the framework, tools, and leadership strategy to build a team that supports your life and your goals.
BUILT BY WOMEN WHO LEAD AT SCALE
You’ll learn from three active team leaders, plus 8 VIP Guest Coaches with decades of experience — we’re not theorists. Our framework is battle-tested inside real teams that close thousands of homes annually.
STRUCTURE YOUR TEAM FOR PROFIT + GROWTH
Why She Builds Teams Is Different
Built by Women Who Lead in the Field —
Not Just Teach It
This program was created by three active team leaders with over 75 years of combined experience and $200M+ in annual production. We’re not theorists — we’re operators. Everything we teach is grounded in real-world results.
Implementation, Not Theory Based
You don’t need more ideas. You need time and space to build. That’s why every classroom session is followed by a full implementation week, giving you the structure, support, and accountability to execute what you just learned — before moving on to the next layer.
Access to the Best Minds in the Industry
Our VIP Guest Coaches are powerhouse women who lead in their zone of genius — from hiring and profitability to branding, operations, legal, and leadership. You’re learning from the absolute best, not just from one lens.
8- PILLAR FRAMEWORK
✓ Team Vision + Structure
✓ Roles + Responsibilities
✓ Contracts, Compensation + Splits
✓ Systems, SOPs + Value Proposition
✓ Marketing + Branding the Team
✓ Training + Onboarding
✓ Culture, Leadership + Retention
✓ Growth + Acillary Services
Inside the She Builds Teams Intensive
When you have structure and clarity, leadership becomes easier, growth becomes predictable, and your team becomes a true extension of your vision.
See everything that’s included…
This 16-week guided mentorship, implementation + membership program is designed to help you build the operational, structural, and leadership foundation for a profitable, scalable team.
Meet the Founders Behind
She Builds Teams
Three Perspectives. One Mission—Help You Build the Next Version of Your Business.
Kristen Cantrell— Culture Community + Connection
Kristen Cantrell thrives on building culture and community within real estate teams. She founded a 40,000-strong women’s real estate community and leads a 300-agent network nationwide. Her approach proves that success is stronger, faster, and more fulfilling when you grow together.
Rebecca Green— Systems, Profitability + Operations
For 34 years, Rebecca Green has built and led high-performing real estate teams. She’s a top-producing veteran with 1,500+ home sales and 300+ agents coached under her belt. Rebecca is known for building scalable, profitable teams through rock-solid systems—without ever sacrificing excellence or service.
Erin Ethridge— Leadership, Performance + Growth
Erin Ethridge brings 24 years of real estate leadership experience to the table. She’s a top 1% producer who has sold 1,500 homes and now leads a team closing $100M+ in annual volume. Erin excels at implementing efficient systems that drive ambitious growth while preserving service and values.
What Women Are Saying
“Rebecca’s mind is brilliant. The strategy behind everything she teaches is next level.” —Erin B.
“You can build a business alone, but why would you when the right team changes everything. Erin has robust systems, created access to invaluable tools, and opened doors to business partners, all with the goal: No matter where our careers take us, we’re set up for success.” —Stephanie D.
“Our team structure is smart, efficient, and built to help agents succeed. I have worked with a lot of agents, and Rebecca knows so much more than any of them. It’s been amazing to learn from her. —Jessica V.
“Kristen helped me build the community I never knew I needed. Her ability to draw the best out of people + somehow know exactly what they need is very special.” —Becky K.
You Don’t Have to Build Your Team Alone
If you’re ready to lead with clarity, hire with confidence, and build a business that supports the life and goals you really care about — this is the program for you.
The strategy, the structure, the systems, and the support are all here.